As Assistant Account Executive, Bonfiglio will assist in the day-to-day management of marketing communications, public relations and social media efforts for the agency’s clients. MP&A Digital & Advertising currently represents some of the world’s best resorts as well as two local businesses – Williamsburg Landing and Two Rivers Country Club.
A recent graduate of Radford University in Virginia, Bonfiglio completed a M.S. degree in Corporate and Professional Communication with a 4.0 GPA. The year prior, she graduated Cum Laude with a B.S. degree in Communication, concentrating in public relations with minors in marketing and psychology.
For the last two years of her university study, Bonfiglio gained relevant experience with marketing internships at West Monroe Partners in Chicago, Illinois, and Busch Gardens in Williamsburg, Virginia. She also served as Director of Philanthropy for Xi-Delta Chapter of Delta Zeta and most recently was a Graduate Assistant in the School of Communication at Radford University. A Florida native, Bonfiglio moved to Williamsburg several years ago and is a graduate of Jamestown High School.
“Given her prolific course study in school and recent experience, Laura is a strong addition to our team,” comments Madigan Pratt, President of MP&A Digital & Advertising. “Being young and tech savvy, Laura will also be instrumental in the social media strategy for our hospitality clients.”
About MP&A Digital & Advertising
MP&A Digital & Advertising, formerly Madigan Pratt & Associates, is an award-winning agency specializing in integrated customer relationship marketing (iCRM) to help organizations attract and retain profitable customers. Principals with more than 60 years of collective experience at some of the world’s largest advertising and direct marketing companies lead the agency’s team of marketing, creative, public relations, website, SEO and social media professionals. The agency relocated from New York to Williamsburg in 2006. For more information, visit www.madiganpratt.com.