Fairness – Lessons for Hotels & Wholesalers
Posted in Loyalty, Marketing, Marketing Strategies on Mar 16th, 2008
In a recent article entitled, “Fairness and Channel Coordination,” two Wharton marketing professors and one from the University of Minnesota summarize their research by saying: A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an eye to achieving an equitable outcome in their joint [...]
