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	<title>Hospitality Marketing Blog &#187; TripAdvisor</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<item>
		<title>How People Search For Travel</title>
		<link>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/</link>
		<comments>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/#comments</comments>
		<pubDate>Wed, 18 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=605</guid>
		<description><![CDATA[What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That's probably more time than most teenagers spend on Facebook in a week.

And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will TripAdvisor Disappear?</title>
		<link>http://blog.madiganpratt.com/2011/04/12/will-tripadvisor-disappear/</link>
		<comments>http://blog.madiganpratt.com/2011/04/12/will-tripadvisor-disappear/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 14:55:23 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=581</guid>
		<description><![CDATA[Last week when Expedia announced that it was spinning off TripAdvisor there was a lot of speculation as to what it meant for hoteliers. At the same time many investors were wondering how owning a piece of the travel industry's 800 pound gorilla would improve the performance of their portfolio.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/04/12/will-tripadvisor-disappear/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Word-of-Mouth Advertising Comes to TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 17:03:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=500</guid>
		<description><![CDATA[In &#8220;How Important is Word of Mouth Advertising&#8220;  Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn&#8217;t even know! [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TripAdvisor makes &#8220;an offer you can&#8217;t refuse&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/</link>
		<comments>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:05:02 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=184</guid>
		<description><![CDATA[TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues. No matter what you think, TripAdvisor is making an offer you just can&#8217;t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they&#8217;re in the hotel business, doesn&#8217;t it? In any case, the [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Read Blog Posts of 2009</title>
		<link>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/</link>
		<comments>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 15:20:46 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AIG effect]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=178</guid>
		<description><![CDATA[Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009.  So, by popular request, here is a list of the Magnificent Seven.  Please enjoy the practical advice and marketing insights as you gear up for 2010. Hotel Case Study &#8211; Prospering in difficult Times &#8211; Good news was hard [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increase Web Traffic &#8211; Stop Advertising!</title>
		<link>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/</link>
		<comments>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 14:54:50 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/22/increase-web-traffic-stop-advertising/</guid>
		<description><![CDATA[The Internet serves as the foundation for most luxury hotel marketing programs today.  It&#8217;s used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel&#8217;s own web site.  So it&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>TripAdvisor Reaches 20 Million Reviews</title>
		<link>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/</link>
		<comments>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 12:51:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[loyalty marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/10/24/tripadvisor-reaches-20-million-reviews/</guid>
		<description><![CDATA[As a small luxury hotelier you know the story &#8211; nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That&#8217;s why yesterday&#8217;s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Nowhere To Hide</title>
		<link>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/</link>
		<comments>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 14:44:38 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/07/10/nowhere-to-hide/</guid>
		<description><![CDATA[How is this for telling it like it is? &#8220;Businesses today exist in an era in which it&#8217;s nearly impossible to escape the likelihood of being evaluated.&#8221; said Linda Shea, senior vice president at Opinion Research, in a statement, &#8220;There&#8217;s nowhere to hide.&#8221; Like it or not consumers have taken over control of hotel comment [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media and Small Luxury Hotels</title>
		<link>http://blog.madiganpratt.com/2008/05/12/social-media-and-small-luxury-hotels/</link>
		<comments>http://blog.madiganpratt.com/2008/05/12/social-media-and-small-luxury-hotels/#comments</comments>
		<pubDate>Mon, 12 May 2008 22:15:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[small kuxury hotels]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travel 2.0]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/05/12/social-media-and-small-luxury-hotels/</guid>
		<description><![CDATA[On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, &#8220;The Travel Marketer&#8217;s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.&#8221; If you have ever wondered about what was happening in Social Media, what the fuss is all about or how [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/05/12/social-media-and-small-luxury-hotels/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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