TripAdvisor Business Listings For Life?

While at first this may sound like a good thing, be careful what you wish for. Hoteliers really need to know the financial implications of the road ahead.

Last week we posted an article about how hotels have been hit with TripAdvisor sticker shock when it came time to renew their Business Listing. They are seeing renewal costs double and triple over what they paid the previous year. Have you budgeted for that?

No one knows how much TripAdvisor is planning on raising their costs in the years ahead. However some recent moves seem to be sending a clear signal that they want hotels to be subscribers for life – whether you like it or not. And whether you can afford it or not.

Increase Web Traffic – Stop Advertising!

The Internet serves as the foundation for most luxury hotel marketing programs today.  It's used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...

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