Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet marketing, Loyalty, Uncategorized on Oct 5th, 2011
You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
Posted in hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Nov 8th, 2010
Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Feb 23rd, 2010
TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage. Perhaps that’s why last month’s article – TripAdvisor makes an “offer you can’t refuse” – generated the highest number of emails we have [...]
Posted in hospitality marketing, Internet, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Jan 19th, 2010
TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues. No matter what you think, TripAdvisor is making an offer you just can’t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they’re in the hotel business, doesn’t it? In any case, the [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing Strategies on Dec 8th, 2009
TripAdvisor is king of the hill, but that doesn’t stop other sites from trying to take over. Oyster.com is the most recent one to try…and fail.
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, Uncategorized on Jul 7th, 2009
As a hospitality marketing professional you and I both know we’re not. But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the new, over-hyped online hotel review site Oyster.com. Essentially, Oyster.com is a hotel review site that sends professionals to stay at and review individual hotels. Purported [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing on Jun 4th, 2009
If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of a luxury hotel who hasn’t first read about the property on TripAdvisor. The TripAdvisor Home Page proudly boasts, “more than 15,000,000 travelers from 190 countries [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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