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	<title>Hospitality Marketing Blog &#187; social media</title>
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	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Can Your Hotel Afford to Ignore Google+?</title>
		<link>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/</link>
		<comments>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 14:06:53 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=826</guid>
		<description><![CDATA[Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[CRM]]></category>
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		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Your Hotel Prepared for Google+?</title>
		<link>http://blog.madiganpratt.com/2011/08/10/is-your-hotel-prepared-for-google/</link>
		<comments>http://blog.madiganpratt.com/2011/08/10/is-your-hotel-prepared-for-google/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 13:46:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=678</guid>
		<description><![CDATA[Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Seven Secrets To Getting The Most Out of TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:43:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=207</guid>
		<description><![CDATA[TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage. Perhaps that&#8217;s why last month&#8217;s article &#8211; TripAdvisor makes an &#8220;offer you can&#8217;t refuse&#8221; &#8211; generated the highest number of emails we have [...]]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; Another Perspective</title>
		<link>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/</link>
		<comments>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:22:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=197</guid>
		<description><![CDATA[What hospitality marketing professional hasn't been caught up to some degree in Twitter Mania?  Let's sell some rooms!  So &#038; So just sold 400 room nights through a promotion on Twitter.  We should be out there.

I've read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount).  But what I haven't read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.

I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Avoid Becoming a Social Failure</title>
		<link>http://blog.madiganpratt.com/2009/05/06/avoid-becoming-a-social-failure/</link>
		<comments>http://blog.madiganpratt.com/2009/05/06/avoid-becoming-a-social-failure/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:23:56 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel facebook]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/05/06/avoid-becoming-a-social-failure/</guid>
		<description><![CDATA[With all the press coverage surrounding social media it&#8217;s hard to imagine any hospitality marketing professional who isn&#8217;t thinking of adding some sort of social media initiative to their marketing efforts. But jumping in and adding a blog, Facebook page or start Tweeting without doing your due diligence can be a huge mistake.  You need [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media and Small Luxury Hotels</title>
		<link>http://blog.madiganpratt.com/2008/05/12/social-media-and-small-luxury-hotels/</link>
		<comments>http://blog.madiganpratt.com/2008/05/12/social-media-and-small-luxury-hotels/#comments</comments>
		<pubDate>Mon, 12 May 2008 22:15:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[small kuxury hotels]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travel 2.0]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/05/12/social-media-and-small-luxury-hotels/</guid>
		<description><![CDATA[On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, &#8220;The Travel Marketer&#8217;s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.&#8221; If you have ever wondered about what was happening in Social Media, what the fuss is all about or how [...]]]></description>
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		<slash:comments>2</slash:comments>
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