Holy #Hashtag! Loyalty in The Digital Age

Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.

That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm.

Michael Wilhite, senior vice president of insight analytics for a strategy consulting firm pointed out that far too many companies are approaching digital marketing from the wrong perspective.

Eco-luxe Caribbean Resort Selects MP&A for Digital Marketing, Advertising and Public Relations

Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. –...

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