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	<title>Hospitality Marketing Blog &#187; small luxury hotels</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>How People Search For Travel</title>
		<link>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/</link>
		<comments>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/#comments</comments>
		<pubDate>Wed, 18 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=605</guid>
		<description><![CDATA[What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That's probably more time than most teenagers spend on Facebook in a week.

And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Long Will It Be &#8211; Before WiFi Is Free?</title>
		<link>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/</link>
		<comments>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:44:20 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=331</guid>
		<description><![CDATA[There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Hotel Case Study – Prospering in Difficult Times</title>
		<link>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/</link>
		<comments>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:36:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=126</guid>
		<description><![CDATA[As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why I Hate TripAdvisor &#8211; sometimes</title>
		<link>http://blog.madiganpratt.com/2009/06/04/why-i-hate-tripadvisor-sometimes/</link>
		<comments>http://blog.madiganpratt.com/2009/06/04/why-i-hate-tripadvisor-sometimes/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 12:59:23 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[managing customers]]></category>
		<category><![CDATA[online hotel reviews]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/06/04/why-i-hate-tripadvisor-sometimes/</guid>
		<description><![CDATA[If you are a regular reader of HospitalityMarketingBlog.com you know I&#8217;m a raving fan of TripAdvisor.  With over 20 million reviews there&#8217;s hardly any guest who enters the door of a luxury hotel who hasn&#8217;t first read about the property on TripAdvisor. The TripAdvisor Home Page proudly boasts, &#8220;more than 15,000,000 travelers from 190 countries [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/06/04/why-i-hate-tripadvisor-sometimes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>TripAdvisor Reaches 20 Million Reviews</title>
		<link>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/</link>
		<comments>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 12:51:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[loyalty marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/10/24/tripadvisor-reaches-20-million-reviews/</guid>
		<description><![CDATA[As a small luxury hotelier you know the story &#8211; nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That&#8217;s why yesterday&#8217;s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/10/24/tripadvisor-reaches-20-million-reviews/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Nowhere To Hide</title>
		<link>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/</link>
		<comments>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 14:44:38 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/07/10/nowhere-to-hide/</guid>
		<description><![CDATA[How is this for telling it like it is? &#8220;Businesses today exist in an era in which it&#8217;s nearly impossible to escape the likelihood of being evaluated.&#8221; said Linda Shea, senior vice president at Opinion Research, in a statement, &#8220;There&#8217;s nowhere to hide.&#8221; Like it or not consumers have taken over control of hotel comment [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/07/10/nowhere-to-hide/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Consumers Prefer Email</title>
		<link>http://blog.madiganpratt.com/2008/05/22/consumers-prefer-email/</link>
		<comments>http://blog.madiganpratt.com/2008/05/22/consumers-prefer-email/#comments</comments>
		<pubDate>Thu, 22 May 2008 14:50:06 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[email research]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[small luxury hotels]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/05/22/consumers-prefer-email/</guid>
		<description><![CDATA[A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.  In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/05/22/consumers-prefer-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotel Brochures &#8211; A Dying Breed?</title>
		<link>http://blog.madiganpratt.com/2008/05/16/hotel-brochures-a-dying-breed/</link>
		<comments>http://blog.madiganpratt.com/2008/05/16/hotel-brochures-a-dying-breed/#comments</comments>
		<pubDate>Fri, 16 May 2008 20:36:00 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Bloomingdale's]]></category>
		<category><![CDATA[catalog sales]]></category>
		<category><![CDATA[hotel brochure]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[small luxury hotels]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/05/16/hotel-brochures-a-dying-breed/</guid>
		<description><![CDATA[Here&#8217;s some news that got me wondering about the future of hotel brochures &#8211; Bloomingdale&#8217;s is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster.  Higher paper, production and mailing costs are affecting every business that employes brochures, catalogs and direct mail. A small [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/05/16/hotel-brochures-a-dying-breed/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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