Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet, Uncategorized on Aug 23rd, 2011
As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.
Posted in hospitality marketing, Internet, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Feb 11th, 2010
What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
Posted in Direct Marketing, hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Oct 21st, 2009
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times. “What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Nov 24th, 2008
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Nov 24th, 2008
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 7th, 2008
Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read – it titled “The Changing Face of the American Consumer.” In addition to outlining how demographics are changing the article adds insights in marketing tactics and messages to use and to avoid when talking to [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 26th, 2008
New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important! Today nearly 30% of web searchers confine their searches to the first page – only. This is up from 15% in in 2002. There [...]
Posted in Loyalty, Marketing, Marketing Strategies on Mar 16th, 2008
In a recent article entitled, “Fairness and Channel Coordination,” two Wharton marketing professors and one from the University of Minnesota summarize their research by saying: A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an eye to achieving an equitable outcome in their joint [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
There are 98 Posts and 173 Comments so far.