Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
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You’ve heard all about it – Americans are shunning conspicuous consumption in favor of what the media calls “The New Normal.” Don’t let the name fool you – people are still buying luxury items with high perceived value.
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MailerMailer an email list management company recently published its “E-Mail Marketing Metrics Report” covering July – December 2007. It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists. Our small luxury hotels always follow best practices and use [...]
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