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	<title>Hospitality Marketing Blog &#187; relationship marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>In Search of Customer Loyalty</title>
		<link>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/</link>
		<comments>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 11:01:22 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=232</guid>
		<description><![CDATA[Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor&#8217;s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives &#8211; in person or by posting to an [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Best Read Blog Posts of 2009</title>
		<link>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/</link>
		<comments>http://blog.madiganpratt.com/2010/01/06/best-read-blog-posts-of-2009/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 15:20:46 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AIG effect]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=178</guid>
		<description><![CDATA[Many readers have ask which Hospitality Marketing Blog posts were the most widely read in 2009.  So, by popular request, here is a list of the Magnificent Seven.  Please enjoy the practical advice and marketing insights as you gear up for 2010. Hotel Case Study &#8211; Prospering in difficult Times &#8211; Good news was hard [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hospitality Marketing Strategies in a Downturn</title>
		<link>http://blog.madiganpratt.com/2009/03/17/business-strategies-for-uncertain-times/</link>
		<comments>http://blog.madiganpratt.com/2009/03/17/business-strategies-for-uncertain-times/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:44:52 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[NCOA]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[uncertain economy]]></category>
		<category><![CDATA[word-of-mouth advertsing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/03/17/business-strategies-for-uncertain-times/</guid>
		<description><![CDATA[Companies need to change strategies as the economy changes from good times to bad.  This message was brought home when I read a White Paper from my friends at Peppers &#38; Rogers Group.  The paper had a great chart highlighting the shifts companies need to make As the economy expands businesses should focus more on [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Magazines Fret as Luxury Spending Collapses</title>
		<link>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses/</link>
		<comments>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:35:15 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[luxury spending]]></category>
		<category><![CDATA[magazine advertising]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/11/24/magazines-fret-as-luxury-spending-collapses/</guid>
		<description><![CDATA[An article in today&#8217;s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October.  According to MasterCard&#8217;s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magazines Fret as Luxury Spending Collapses</title>
		<link>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses-2/</link>
		<comments>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses-2/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 18:35:15 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[luxury spending]]></category>
		<category><![CDATA[magazine advertising]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/11/24/magazines-fret-as-luxury-spending-collapses/</guid>
		<description><![CDATA[An article in today&#8217;s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October.  According to MasterCard&#8217;s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/11/24/magazines-fret-as-luxury-spending-collapses-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email &#8211; &#8220;Report Spam&#8221; vs. &#8220;Unsubscribe&#8221;</title>
		<link>http://blog.madiganpratt.com/2008/03/26/email-report-spam-vs-unsubscribe/</link>
		<comments>http://blog.madiganpratt.com/2008/03/26/email-report-spam-vs-unsubscribe/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 19:43:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email research]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[spam reports]]></category>
		<category><![CDATA[unsubscribe]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/03/26/email-report-spam-vs-unsubscribe/</guid>
		<description><![CDATA[A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.  As a result consumers are sometimes too quick to hit the &#8220;Report Spam&#8221; button instead of &#8220;Unsubscribe&#8221; when they no longer wish to receive a company&#8217;s email.  This can have dire consequences for [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/03/26/email-report-spam-vs-unsubscribe/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email &#8211; Open Rates</title>
		<link>http://blog.madiganpratt.com/2008/03/19/email-open-rates/</link>
		<comments>http://blog.madiganpratt.com/2008/03/19/email-open-rates/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 21:31:58 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Double opt-in]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/03/19/email-open-rates/</guid>
		<description><![CDATA[MailerMailer an email list management company recently published its &#8220;E-Mail Marketing Metrics Report&#8221; covering July &#8211; December 2007. It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization.  This of course includes rented lists. Our small luxury hotels always follow best practices and use [...]]]></description>
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		<slash:comments>0</slash:comments>
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