Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, Marketing, Marketing Strategies, Uncategorized on May 13th, 2010
As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession – Part 2 two days later. There are numerous other articles on this blog, all full [...]
Posted in Direct Marketing, Email Marketing, hospitality marketing, Internet, Loyalty on Nov 19th, 2009
As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]
Posted in Email Marketing, hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Jul 16th, 2009
The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here. Just in case you think [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
Posted in Direct Marketing, Email Marketing, Marketing, Marketing Strategies on Feb 16th, 2009
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Feb 13th, 2009
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jan 28th, 2009
Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002. While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well. So what did the winners do to succeed that their competitors did [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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