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	<title>Hospitality Marketing Blog &#187; marketing small luxury hotels</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>What in Hell is the U.S.P.? And Why Do You Need One?</title>
		<link>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/</link>
		<comments>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:16:43 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[U.S.P.]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=842</guid>
		<description><![CDATA[“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Travel Business is Funny</title>
		<link>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/</link>
		<comments>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:04:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[Travel deal sites]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=736</guid>
		<description><![CDATA[Who in travel hasn't said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Expedia &amp; Groupon Turn Your Hotel Into A Commodity?</title>
		<link>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/</link>
		<comments>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 23:13:39 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[Groupon getaways with Expedia]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel roi]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=636</guid>
		<description><![CDATA[When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How People Search For Travel</title>
		<link>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/</link>
		<comments>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/#comments</comments>
		<pubDate>Wed, 18 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=605</guid>
		<description><![CDATA[What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That's probably more time than most teenagers spend on Facebook in a week.

And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Long Will It Be &#8211; Before WiFi Is Free?</title>
		<link>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/</link>
		<comments>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:44:20 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=331</guid>
		<description><![CDATA[There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Desperate Times Call for Desperate Measures&#8230;or Do They?</title>
		<link>http://blog.madiganpratt.com/2010/08/04/desperate-times-call-for-desperate-measures-or-do-they/</link>
		<comments>http://blog.madiganpratt.com/2010/08/04/desperate-times-call-for-desperate-measures-or-do-they/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 12:40:47 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[maximizing hotel revenue]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=275</guid>
		<description><![CDATA[Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional "deep discount/heads in beds" strategy used by many hotels is not the best approach.

Find out the best strategies for maximizing hotel revenue.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/08/04/desperate-times-call-for-desperate-measures-or-do-they/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Secret to Becoming the Best Caribbean Hotel</title>
		<link>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/</link>
		<comments>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:08:11 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=258</guid>
		<description><![CDATA[Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges &#8211; it&#8217;s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cornell Says, &#8220;Its Time For Hotels to Start Marketing&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/</link>
		<comments>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:22:45 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=250</guid>
		<description><![CDATA[As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession &#8211; Part 2 two days later. There are numerous other articles on this blog, all full [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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