Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002. While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well. So what did the winners do to succeed that their competitors did [...]
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Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times. We are delighted to present a podcast of an article entitled, “When The Going Gets Tough, The Tough Don’t Skimp on Their Ad [...]
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Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers? A recent article in the Wall Street Journal pulled the curtain back a little allowing hoteliers to take a peek. [...]
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