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	<title>Hospitality Marketing Blog &#187; luxury hotels</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>It&#8217;s The Value, Stupid</title>
		<link>http://blog.madiganpratt.com/2009/05/19/its-the-value-stupid/</link>
		<comments>http://blog.madiganpratt.com/2009/05/19/its-the-value-stupid/#comments</comments>
		<pubDate>Tue, 19 May 2009 14:27:07 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[luxury hotels]]></category>
		<category><![CDATA[value marketing]]></category>

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		<description><![CDATA[What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out.  It surveyed nearly 1,500 advertising and marketing members of LinkedIn &#8211; the professional social network.  The overwhelming answer &#8211; Value. In fact, when offered a list of five choices the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Hotel Discounting &#8211; Part II</title>
		<link>http://blog.madiganpratt.com/2008/09/16/hotel-discounting-part-ii/</link>
		<comments>http://blog.madiganpratt.com/2008/09/16/hotel-discounting-part-ii/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 22:52:12 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[luxury hotels]]></category>
		<category><![CDATA[RevPAR]]></category>
		<category><![CDATA[value-added]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/09/16/hotel-discounting-part-ii/</guid>
		<description><![CDATA[Here&#8217;s the situation:  You&#8217;re the GM of a small luxury hotel.  Demand is soft in your market and your chief competitor started offering huge discounts.  How can you compete? (Sound familiar?) Matching discounts won&#8217;t stimulate demand and you&#8217;ll end up in a lose-lose situation (see Hotel Discounting &#8211; Part I ).  On top of that, [...]]]></description>
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		<title>Hotel Discounting &#8211; Part I</title>
		<link>http://blog.madiganpratt.com/2008/09/11/hotel-discounting-part-i/</link>
		<comments>http://blog.madiganpratt.com/2008/09/11/hotel-discounting-part-i/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:19:03 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[luxury hotels]]></category>
		<category><![CDATA[revenue management]]></category>
		<category><![CDATA[RevPAR]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/09/11/hotel-discounting-part-i/</guid>
		<description><![CDATA[In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy.  But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize the disruption discounting can cause on the bottom line.  [...]]]></description>
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		<title>Location, Beds &amp; Service</title>
		<link>http://blog.madiganpratt.com/2008/09/06/location-beds-service/</link>
		<comments>http://blog.madiganpratt.com/2008/09/06/location-beds-service/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 17:53:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[great hotels]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[luxury hotels]]></category>
		<category><![CDATA[travel research]]></category>
		<category><![CDATA[Trip Advisor]]></category>

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		<description><![CDATA[The world&#8217;s largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results.  They wanted to know what travelers say makes hotels great. Interesting results indeed &#8211; here are the 3 most important factors: When asked what makes a hotel great, 30% of respondents said location is the most important [...]]]></description>
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