luxury hotels Tag

It’s The Value, Stupid

What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out.  It surveyed nearly 1,500 advertising and marketing members of LinkedIn - the professional social network.  The overwhelming answer - Value. In fact,...

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Hotel Discounting – Part II

Here's the situation:  You're the GM of a small luxury hotel.  Demand is soft in your market and your chief competitor started offering huge discounts.  How can you compete? (Sound familiar?) Matching discounts won't stimulate demand and you'll end up in a lose-lose situation (see Hotel...

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Hotel Discounting – Part I

In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy.  But is this the right marketing strategy? Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize...

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Location, Beds & Service

The world's largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results.  They wanted to know what travelers say makes hotels great. Interesting results indeed - here are the 3 most important factors: When asked what makes a hotel great,...

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