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	<title>Hospitality Marketing Blog &#187; luxury hotel marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Perils of Marketing on Price</title>
		<link>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/</link>
		<comments>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 16:08:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[small luxury hotel]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=713</guid>
		<description><![CDATA[As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.

It is a topic discussed often over the past four years and continues to be a hot topic today. ]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Secret to Becoming the Best Caribbean Hotel</title>
		<link>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/</link>
		<comments>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:08:11 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=258</guid>
		<description><![CDATA[Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges &#8211; it&#8217;s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cornell Says, &#8220;Its Time For Hotels to Start Marketing&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/</link>
		<comments>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:22:45 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=250</guid>
		<description><![CDATA[As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession &#8211; Part 2 two days later. There are numerous other articles on this blog, all full [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Seven Secrets To Getting The Most Out of TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:43:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=207</guid>
		<description><![CDATA[TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage. Perhaps that&#8217;s why last month&#8217;s article &#8211; TripAdvisor makes an &#8220;offer you can&#8217;t refuse&#8221; &#8211; generated the highest number of emails we have [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; Another Perspective</title>
		<link>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/</link>
		<comments>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:22:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=197</guid>
		<description><![CDATA[What hospitality marketing professional hasn't been caught up to some degree in Twitter Mania?  Let's sell some rooms!  So &#038; So just sold 400 room nights through a promotion on Twitter.  We should be out there.

I've read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount).  But what I haven't read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.

I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>TripAdvisor makes &#8220;an offer you can&#8217;t refuse&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/</link>
		<comments>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:05:02 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=184</guid>
		<description><![CDATA[TripAdvisor may be the most controversial service in hospitality marketing today. Some hoteliers love it, while others have issues. No matter what you think, TripAdvisor is making an offer you just can&#8217;t refuse. A Business Listing on your TripAdvisor page at half off the regular rate. Sounds like they&#8217;re in the hotel business, doesn&#8217;t it? In any case, the [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/01/19/tripadvisor-makes-an-offer-you-cant-refuse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotel Case Study – Prospering in Difficult Times</title>
		<link>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/</link>
		<comments>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:36:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=126</guid>
		<description><![CDATA[As promised – here’s the Nisbet Plantation Case Study that Jamie Holmes and I presented at the Caribbean Hotel and Tourism Association meeting in St. Thomas last month. It’s good news that proves you can market your way around a recession. Here’s what Nisbet Plantation Beach Club, an intimate luxury resort in the Caribbean, did [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/11/19/hotel-case-study-%e2%80%93-prospering-in-difficult-times/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Wharton B-School’s Crash Course in Recession Marketing</title>
		<link>http://blog.madiganpratt.com/2008/12/09/wharton-b-school%e2%80%99s-crash-course-in-recession-marketing/</link>
		<comments>http://blog.madiganpratt.com/2008/12/09/wharton-b-school%e2%80%99s-crash-course-in-recession-marketing/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 14:33:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[Wharton Business School]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2008/12/09/wharton-b-school%e2%80%99s-crash-course-in-recession-marketing/</guid>
		<description><![CDATA[Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times. We are delighted to present a podcast of an article entitled, “When The Going Gets Tough, The Tough Don’t Skimp on Their Ad [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2008/12/09/wharton-b-school%e2%80%99s-crash-course-in-recession-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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