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Tag Archive 'loyalty marketing'

Seismic upheavals are leading to a paradigm shift in hospitality.  Companies have clamped down on travel and the AIG effect has battered the meeting and convention business.  Leisure travel is exhibiting anemic and last minute booking patterns.  The Internet keeps bubbling along serving up what seems to be the social media flavor of the month.  [...]

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As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years [...]

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