Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has [...]
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You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
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The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.
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Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?
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When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
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In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn’t even know! [...]
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Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
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There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
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There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.
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What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
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