Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
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Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in these recessionary times. We are delighted to present a podcast of an article entitled, “When The Going Gets Tough, The Tough Don’t Skimp on Their Ad [...]
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When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess. That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost their [...]
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