Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet marketing, Marketing Strategies on Sep 29th, 2011
The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.
Posted in hospitality marketing, hotel marketing, Internet, Marketing, Marketing Strategies, Uncategorized on Dec 22nd, 2010
In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn’t even know! [...]
Posted in hospitality marketing, hotel marketing, Marketing, Marketing Strategies, Uncategorized on Aug 24th, 2010
You’ve heard all about it – Americans are shunning conspicuous consumption in favor of what the media calls “The New Normal.” Don’t let the name fool you – people are still buying luxury items with high perceived value.
Posted in hospitality marketing, hotel marketing, Internet, Marketing Strategies, Uncategorized on Aug 4th, 2010
Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional “deep discount/heads in beds” strategy used by many hotels is not the best approach.
Find out the best strategies for maximizing hotel revenue.
Posted in hospitality marketing, Marketing, Marketing Strategies, Uncategorized on May 13th, 2010
As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession – Part 2 two days later. There are numerous other articles on this blog, all full [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Aug 26th, 2009
Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka TripAdvisor) could easily draw that conclusion. For several years Market Metrics has been tracking the rising popularity of user generated reviews. Here are a few of the key findings from [...]
Posted in Internet, Loyalty, Marketing, Marketing Strategies on Sep 6th, 2008
The world’s largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results. They wanted to know what travelers say makes hotels great. Interesting results indeed – here are the 3 most important factors: When asked what makes a hotel great, 30% of respondents said location is the most important [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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