Posts Tagged ‘hotel marketing’
Thinking Beyond Hospitality
Seismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is ...
Avoid Becoming a Social Failure
With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing ...
Increase Web Traffic – Stop Advertising!
The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine ...
Improve Your Internet Marketing ROI
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Marketing to Succeed in Difficult Economic Times
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. ...
Lessons in Recession Marketing for Hotels
Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current ...
Magazines Fret as Luxury Spending Collapses
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out ...
Magazines Fret as Luxury Spending Collapses
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out ...
