Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet marketing, Loyalty, Uncategorized on Oct 5th, 2011
You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
Posted in hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 29th, 2011
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
Posted in Direct Marketing, hospitality marketing, Internet, Loyalty, Marketing, relationship marketing, Uncategorized on Jul 14th, 2010
Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]
Posted in Direct Marketing, Email Marketing, hospitality marketing, Marketing Strategies, relationship marketing on Mar 11th, 2010
Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor’s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives – in person or by posting to an [...]
Posted in Uncategorized on Aug 5th, 2009
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Apr 14th, 2009
Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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