Posts Tagged ‘hospitality marketing’
Kiss Your Brand Good-Bye
That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot ...
Improve Your Internet Marketing ROI
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more ...
Hospitality Marketing Strategies in a Downturn
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers ...
Advertise Aggressively in a Recession – Part II
Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Marketing to Succeed in Difficult Economic Times
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. ...
Lessons in Recession Marketing for Hotels
Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current ...
Wharton B-School’s Crash Course in Recession Marketing
Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in ...
Magazines Fret as Luxury Spending Collapses
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out ...
