Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in Uncategorized on Aug 5th, 2009
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]
Posted in Email Marketing, hospitality marketing, Internet, Marketing, Marketing Strategies, Uncategorized on Jul 23rd, 2009
Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to focus on the human suffering it is causing. Do you think reporters, so eager to create (even fabricate) “news,” ever think about the damage and [...]
Posted in Email Marketing, hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Jul 16th, 2009
The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can read and see it here. Just in case you think [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, Uncategorized on Jul 7th, 2009
As a hospitality marketing professional you and I both know we’re not. But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the new, over-hyped online hotel review site Oyster.com. Essentially, Oyster.com is a hotel review site that sends professionals to stay at and review individual hotels. Purported [...]
Posted in Direct Marketing, hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing on Jun 17th, 2009
Seismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is exhibiting anemic and last minute booking patterns. The Internet keeps bubbling along serving up what seems to be the social media flavor of the month. [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing on Jun 4th, 2009
If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of a luxury hotel who hasn’t first read about the property on TripAdvisor. The TripAdvisor Home Page proudly boasts, “more than 15,000,000 travelers from 190 countries [...]
Posted in Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on May 19th, 2009
What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession? Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and marketing members of LinkedIn – the professional social network. The overwhelming answer – Value. In fact, when offered a list of five choices the [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing on May 6th, 2009
With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing efforts. But jumping in and adding a blog, Facebook page or start Tweeting without doing your due diligence can be a huge mistake. You need [...]
Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Public Relations, relationship marketing on Apr 22nd, 2009
The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel’s own web site. So it’s [...]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Apr 14th, 2009
Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
There are 98 Posts and 173 Comments so far.