Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet, social media, Uncategorized on Sep 2nd, 2011
Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
Posted in hospitality marketing, hotel marketing, Internet, Uncategorized on Aug 23rd, 2011
As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.
Posted in hospitality marketing, hotel marketing, Internet marketing, social media on Aug 10th, 2011
Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?
Posted in hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 29th, 2011
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
Posted in hospitality marketing, hotel marketing, Internet, Uncategorized on May 18th, 2011
What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That’s probably more time than most teenagers spend on Facebook in a week.
And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.
Posted in Uncategorized on Apr 12th, 2011
Last week when Expedia announced that it was spinning off TripAdvisor there was a lot of speculation as to what it meant for hoteliers. At the same time many investors were wondering how owning a piece of the travel industry’s 800 pound gorilla would improve the performance of their portfolio.
Posted in hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Nov 8th, 2010
Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Sep 29th, 2010
There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
Posted in hospitality marketing, hotel marketing, Internet, Marketing Strategies, Uncategorized on Sep 8th, 2010
There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.
Posted in hospitality marketing, hotel marketing, Marketing, Marketing Strategies, Uncategorized on Aug 24th, 2010
You’ve heard all about it – Americans are shunning conspicuous consumption in favor of what the media calls “The New Normal.” Don’t let the name fool you – people are still buying luxury items with high perceived value.
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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