Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hospitality marketing, hotel marketing, Internet, social media, Uncategorized on Sep 2nd, 2011
Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
Posted in hospitality marketing, hotel marketing, Internet, Marketing Strategies, Uncategorized on Sep 8th, 2010
There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.
Posted in Direct Marketing, hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Oct 21st, 2009
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels in these recessionary times. “What happens in a hotel cycle [during a recession] is always exactly the same. Revenue dissipates, occupancies go down, hoteliers then [...]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 17th, 2009
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make As the economy expands businesses should focus more on [...]
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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