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	<title>Hospitality Marketing Blog &#187; customer relationship marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secret to Becoming the Best Caribbean Hotel</title>
		<link>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/</link>
		<comments>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:08:11 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=258</guid>
		<description><![CDATA[Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges &#8211; it&#8217;s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In Search of Customer Loyalty</title>
		<link>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/</link>
		<comments>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 11:01:22 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=232</guid>
		<description><![CDATA[Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor&#8217;s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives &#8211; in person or by posting to an [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/03/11/in-search-of-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; Another Perspective</title>
		<link>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/</link>
		<comments>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:22:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=197</guid>
		<description><![CDATA[What hospitality marketing professional hasn't been caught up to some degree in Twitter Mania?  Let's sell some rooms!  So &#038; So just sold 400 room nights through a promotion on Twitter.  We should be out there.

I've read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount).  But what I haven't read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.

I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Good News: Travel Loyalty Program Membership is Shrinking</title>
		<link>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/</link>
		<comments>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:39:45 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/</guid>
		<description><![CDATA[It&#8217;s a fact &#8211; companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin.  So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increase Web Traffic &#8211; Stop Advertising!</title>
		<link>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/</link>
		<comments>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 14:54:50 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/22/increase-web-traffic-stop-advertising/</guid>
		<description><![CDATA[The Internet serves as the foundation for most luxury hotel marketing programs today.  It&#8217;s used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel&#8217;s own web site.  So it&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ways to Fill Luxury Hotels</title>
		<link>http://blog.madiganpratt.com/2009/04/14/ways-to-fill-luxury-hotels/</link>
		<comments>http://blog.madiganpratt.com/2009/04/14/ways-to-fill-luxury-hotels/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 15:03:26 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/14/ways-to-fill-luxury-hotels/</guid>
		<description><![CDATA[Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do &#8211; and not do now?  That&#8217;s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/04/14/ways-to-fill-luxury-hotels/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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