Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has [...]
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Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
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There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
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Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]
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Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor’s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives – in person or by posting to an [...]
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What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
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Posted in Uncategorized on Aug 5th, 2009
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]
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The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel’s own web site. So it’s [...]
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Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]
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