Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: Are less likely to be lured away by a competitor’s marketing efforts Require less marketing expenditures to encourage return visits Are more likely to recommend a hotel to friends and relatives – in person or by posting to an [...]
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Posted in Uncategorized on Aug 5th, 2009
It’s a fact – companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin. So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]
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Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do – and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]
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