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	<title>Hospitality Marketing Blog &#187; CRM</title>
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	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good News: Travel Loyalty Program Membership is Shrinking</title>
		<link>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/</link>
		<comments>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:39:45 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/</guid>
		<description><![CDATA[It&#8217;s a fact &#8211; companies with the most loyal customers (we call them Brand Advocates) are the most profitable by a wide margin.  So the recent research on travel industry loyalty marketing programs conducted by Colloquy research spells bad news for larger hotel brands and good news for smaller luxury properties. According to Colloquy, travel [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2009/08/05/good-news-travel-loyalty-program-membership-is-shrinking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increase Web Traffic &#8211; Stop Advertising!</title>
		<link>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/</link>
		<comments>http://blog.madiganpratt.com/2009/04/22/increase-web-traffic-stop-advertising/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 14:54:50 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/22/increase-web-traffic-stop-advertising/</guid>
		<description><![CDATA[The Internet serves as the foundation for most luxury hotel marketing programs today.  It&#8217;s used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet activity is the hotel&#8217;s own web site.  So it&#8217;s [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ways to Fill Luxury Hotels</title>
		<link>http://blog.madiganpratt.com/2009/04/14/ways-to-fill-luxury-hotels/</link>
		<comments>http://blog.madiganpratt.com/2009/04/14/ways-to-fill-luxury-hotels/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 15:03:26 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Customer Relationship Management for hotels]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/14/ways-to-fill-luxury-hotels/</guid>
		<description><![CDATA[Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do &#8211; and not do now?  That&#8217;s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kiss Your Brand Good-Bye</title>
		<link>http://blog.madiganpratt.com/2009/04/01/kiss-your-brand-good-bye/</link>
		<comments>http://blog.madiganpratt.com/2009/04/01/kiss-your-brand-good-bye/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 13:51:34 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[customer retantion]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel direct marketing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/04/01/kiss-your-brand-good-bye/</guid>
		<description><![CDATA[That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don&#8217;t despair.  There is still hope for some hoteliers. Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Hospitality Marketing Strategies in a Downturn</title>
		<link>http://blog.madiganpratt.com/2009/03/17/business-strategies-for-uncertain-times/</link>
		<comments>http://blog.madiganpratt.com/2009/03/17/business-strategies-for-uncertain-times/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:44:52 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[NCOA]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[uncertain economy]]></category>
		<category><![CDATA[word-of-mouth advertsing]]></category>

		<guid isPermaLink="false">http://www.MadiganPratt.com/blog/index.php/2009/03/17/business-strategies-for-uncertain-times/</guid>
		<description><![CDATA[Companies need to change strategies as the economy changes from good times to bad.  This message was brought home when I read a White Paper from my friends at Peppers &#38; Rogers Group.  The paper had a great chart highlighting the shifts companies need to make As the economy expands businesses should focus more on [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>7 Deadly Sins &#8211; Top Hotel Marketing Article for 2007</title>
		<link>http://blog.madiganpratt.com/2007/12/21/7-deadly-sins-top-hotel-marketing-article-for-2007/</link>
		<comments>http://blog.madiganpratt.com/2007/12/21/7-deadly-sins-top-hotel-marketing-article-for-2007/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 23:29:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[email best practices]]></category>
		<category><![CDATA[hospitality marketing]]></category>

		<guid isPermaLink="false">http://www.madiganpratt.com/blog/index.php/2007/12/21/7-deadly-sins-top-hotel-marketing-article-for-2007/</guid>
		<description><![CDATA[I just heard my article, “The 7 Deadly Sins of Email Marketing for Luxury Hotels” was among the Top 50 Most Read Hospitality Marketing Articles for 2007 according to HotelMarketing.com.  I am obviously pleased &#8211; not so much for the honor &#8211; but to learn so many luxury hotel marketers are interested in improving their [...]]]></description>
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		<slash:comments>0</slash:comments>
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