What in Hell is the U.S.P.? And Why Do You Need One? Redux

Every so often it’s a good idea to step back and review the real definition of the U.S.P.  While the Unique Selling Proposition is one of the most basic and important components of a hotel’s marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original.

So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.’s.

Enjoy,

Madigan

Success Secrets From The Best Caribbean Boutique Hotels

Another season of discovering which hotels will be ranked among the world’s best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won’t be far behind. Seeing these annual rankings raised two questions.

  • Which Caribbean boutique hotels are really the world’s best?
  • More importantly what are their secrets of success?

To find out, we started with an analysis of Caribbean boutique hotels that have received the Travel+Leisure World’s Best Award in each of the past five years. We then interviewed the general managers for two of the top three properties.

MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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MP&A Digital & Advertising Promotes Laura Bonfiglio to Account Executive

MP&A Digital & Advertising has promoted Laura Bonfiglio to Account Executive.

Bonfiglio has been at the agency for less than a year, joining the team as an Assistant Account Executive after graduating Radford University. As Account Executive, Laura will manage several of the agency’s hospitality and local clients including Nisbet Plantation Beach Club on Nevis and Williamsburg Landing. In the role, Bonfiglio will oversee the clients’ marketing and advertising efforts such as email marketing, print and online advertising, collateral development and social media.

Giving Back: Sharing Dream Catchers Story in Print

MP&A is proud of its efforts to give back and contribute to our community in meaningful ways.

For several years, MP&A Digital & Advertising has provided pro bono public relations for Dream Catchers at the Cori Sikich Therapeutic Riding Center in Williamsburg to share their message in local and regional media. The non-profit organization provides more than 120 therapeutic riding lessons each week to help children and adults with special needs reach their potential and make dreams come true.

Recently we offered our marketing and design expertise to create new print collateral for Dream Catchers, including a new brochure and inserts. Dream Catchers recently stopped by to showcase the final printed brochure with Beth, one of the students at the center who has been riding for 7 years.