Archive for the ‘Uncategorized’ Category
It’s The Value, Stupid
What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession?
Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and ...
Kiss Your Brand Good-Bye
That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot ...
Improve Your Internet Marketing ROI
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more ...
Hospitality Marketing Strategies in a Downturn
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers ...
Advertise Aggressively in a Recession – Part II
Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as ...
Marketing to Succeed in Difficult Economic Times
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. ...
Wharton B-School’s Crash Course in Recession Marketing
Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in ...
Hotel Discounting – Part I
In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy?
Large hotel ...
Email – “Report Spam” vs. “Unsubscribe”
A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too ...
The Web – Give Them What They Want
Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most.
Here are the top four items mentioned:
User ratings/reviews – 64%
Special ...
