Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine [...]
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“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]
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You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
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Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
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As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.
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What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That’s probably more time than most teenagers spend on Facebook in a week.
And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.
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Posted in Uncategorized on May 16th, 2011
The “Online Marketing Strategies for Travel 2011 – The Americas and Caribbean” conference will take place in Miami from June 7-8. This is an event put on by EyeforTravel a media company that organizes over 14 conferences annually dedicated exclusively to online travel and technology. This year Eyefortravel is making a concerted effort to attract [...]
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Posted in Uncategorized on Apr 12th, 2011
Last week when Expedia announced that it was spinning off TripAdvisor there was a lot of speculation as to what it meant for hoteliers. At the same time many investors were wondering how owning a piece of the travel industry’s 800 pound gorilla would improve the performance of their portfolio.
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Posted in Uncategorized on Mar 16th, 2011
Hotel work can be pretty darn hard so every once in awhile you have to have a little fun. Here’s an opportunity to not only have some fun, but to watch a little research in motion. The good folks at Gadling have come up with a very unique and creative consumer opinion poll that should [...]
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