social media

MP&A Digital Expands and Welcomes Stephanie Miller

WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service CRM agency, announces the addition of Stephanie Miller to its team of professional marketers. As account executive and social media manager, Miller will assist in the day-to-day management of marketing communications and social media efforts for the agency’s...

Read MoreRead More

The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The...

Read MoreRead More

Helping Hotels Scare Up More Boo!-kings

MP&A Digital & Advertising recently carved up some Halloween fun for its hospitality clients.  The result, a howling good time and “spook-tacular” photo and video content to share across social media and beyond. MP&As luxury Caribbean resorts who benefited from a pumpkin carving party were Jamaica Inn in Ocho...

Read MoreRead More

Holy #Hashtag! Loyalty in The Digital Age

Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.

That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm.

Michael Wilhite, senior vice president of insight analytics for a strategy consulting firm pointed out that far too many companies are approaching digital marketing from the wrong perspective.

Exposing Five Popular Myths of Social Media

Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies. Several conversations dealt with the many myths surrounding...

Read MoreRead More

Balancing Social Media vs. Sales

Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key...

Read MoreRead More