Public Relations

The Media Are Killing Us!

The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix.   Perhaps you heard about it because of the brouhaha raised by ABC News when they offered a totally unflattering report. If not, you can...

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Are All Hotel Marketers Liars?

As a hospitality marketing professional you and I both know we're not.  But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the new, over-hyped online hotel review site Oyster.com. Essentially, Oyster.com is a hotel review site that sends...

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Why I Hate TripAdvisor – sometimes

If you are a regular reader of HospitalityMarketingBlog.com you know I'm a raving fan of TripAdvisor.  With over 20 million reviews there's hardly any guest who enters the door of a luxury hotel who hasn't first read about the property on TripAdvisor. The TripAdvisor Home Page...

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Increase Web Traffic – Stop Advertising!

The Internet serves as the foundation for most luxury hotel marketing programs today.  It's used to launch relationship building emails and send tactical offers.  Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound. At the center of all this Internet...

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Ways to Fill Luxury Hotels

Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession. So what should a luxury hospitality marketing executive do - and not do now?  That's what David Wilkening, Associate Editor for Hotel Interactive set out...

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