Archive for the ‘Marketing’ Category
Avoid Becoming a Social Failure
With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing ...
Increase Web Traffic – Stop Advertising!
The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine ...
Ways to Fill Luxury Hotels
Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.
So what should a luxury hospitality marketing executive do – ...
Kiss Your Brand Good-Bye
That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot ...
Improve Your Internet Marketing ROI
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more ...
Hospitality Marketing Strategies in a Downturn
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers ...
Advertise Aggressively in a Recession – Part II
Need more proof it pays to advertise in a recession?
General Mills cites supporting its well known brands with increased advertising (up nearly 20% in the second half of 2008) as ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Advertise Aggressively in a Recession
The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post)
Walmart is obviously a ...
Marketing to Succeed in Difficult Economic Times
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. ...
