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	<title>Hospitality Marketing Blog &#187; Marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>Will Expedia &amp; Groupon Turn Your Hotel Into A Commodity?</title>
		<link>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/</link>
		<comments>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 23:13:39 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[Groupon getaways with Expedia]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel roi]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=636</guid>
		<description><![CDATA[When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Word-of-Mouth Advertising Comes to TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 17:03:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=500</guid>
		<description><![CDATA[In &#8220;How Important is Word of Mouth Advertising&#8220;  Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn&#8217;t even know! [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Is Your Hotel Ready For Google Place Search?</title>
		<link>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/</link>
		<comments>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 14:02:42 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[online hotel reviews]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=398</guid>
		<description><![CDATA[Late last month Google introduced Place Search - a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Be Fooled By &#8220;The New Normal&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/08/24/dont-be-fooled-by-the-new-normal/</link>
		<comments>http://blog.madiganpratt.com/2010/08/24/dont-be-fooled-by-the-new-normal/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 13:41:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[The New Normal]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=303</guid>
		<description><![CDATA[You've heard all about it - Americans are shunning conspicuous consumption in favor of what the media calls "The New Normal." Don't let the name fool you - people are still buying luxury items with high perceived value.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/08/24/dont-be-fooled-by-the-new-normal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Secret to Becoming the Best Caribbean Hotel</title>
		<link>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/</link>
		<comments>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:08:11 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=258</guid>
		<description><![CDATA[Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges &#8211; it&#8217;s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/07/14/secret-to-becoming-the-best-caribbean-hotel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cornell Says, &#8220;Its Time For Hotels to Start Marketing&#8221;</title>
		<link>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/</link>
		<comments>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:22:45 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel discounting]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[recession survival]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=250</guid>
		<description><![CDATA[As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession &#8211; Part 2 two days later. There are numerous other articles on this blog, all full [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/05/13/cornell-says-its-time-for-hotels-to-start-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Seven Secrets To Getting The Most Out of TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:43:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[affluent travelers]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=207</guid>
		<description><![CDATA[TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage. Perhaps that&#8217;s why last month&#8217;s article &#8211; TripAdvisor makes an &#8220;offer you can&#8217;t refuse&#8221; &#8211; generated the highest number of emails we have [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/23/seven-secrets-to-getting-the-most-out-of-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Twitter &#8211; Another Perspective</title>
		<link>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/</link>
		<comments>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:22:14 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel case study]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=197</guid>
		<description><![CDATA[What hospitality marketing professional hasn't been caught up to some degree in Twitter Mania?  Let's sell some rooms!  So &#038; So just sold 400 room nights through a promotion on Twitter.  We should be out there.

I've read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount).  But what I haven't read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.

I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/02/11/twitter-another-perspective/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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