Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
Posted in hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 29th, 2011
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
Posted in hospitality marketing, hotel marketing, Internet, Marketing, Marketing Strategies, Uncategorized on Dec 22nd, 2010
In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn’t even know! [...]
Posted in hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Nov 8th, 2010
Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Sep 29th, 2010
There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
Posted in hospitality marketing, hotel marketing, Marketing, Marketing Strategies, Uncategorized on Aug 24th, 2010
You’ve heard all about it – Americans are shunning conspicuous consumption in favor of what the media calls “The New Normal.” Don’t let the name fool you – people are still buying luxury items with high perceived value.
Posted in Direct Marketing, hospitality marketing, Internet, Loyalty, Marketing, relationship marketing, Uncategorized on Jul 14th, 2010
Nisbet Plantation is a 36-room luxury resort on Nevis. A tiny resort on a very small island with no direct air service from the US, UK or Canada. The resort has faced numerous challenges – it’s small size, limited budget, remote location, air access and the great recession. Nonetheless, Nisbet has weathered the economic downturn [...]
Posted in hospitality marketing, Marketing, Marketing Strategies, Uncategorized on May 13th, 2010
As a regular reader of Hospitality Marketing Blog you know we have recommended hotels Advertise Aggressively in a Recession. We wrote an article about it on February 17, 2009 and followed it up with Advertise Aggressively in a Recession – Part 2 two days later. There are numerous other articles on this blog, all full [...]
Posted in hospitality marketing, Internet, Loyalty, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Feb 23rd, 2010
TripAdvisor is one of the most powerful hospitality marketing tools available today. Unfortunately more time seems to be spent complaining about it than developing ways to use it to a hotels advantage. Perhaps that’s why last month’s article – TripAdvisor makes an “offer you can’t refuse” – generated the highest number of emails we have [...]
Posted in hospitality marketing, Internet, Marketing, Marketing Strategies, relationship marketing, Uncategorized on Feb 11th, 2010
What hospitality marketing professional hasn’t been caught up to some degree in Twitter Mania? Let’s sell some rooms! So & So just sold 400 room nights through a promotion on Twitter. We should be out there.
I’ve read the same articles you have about a hotel that unloaded gobs of rooms through Twitter (usually at a steep discount). But what I haven’t read yet is an authoritative Twitter Case Study showing the manpower investment actually provided an acceptable ROI.
I did however read an interesting story in Brand Week saying major marketers are somewhat under whelmed with Twitter. According to the article:
Hospitality Marketing Blog
Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.
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