<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hospitality Marketing Blog &#187; Marketing Strategies</title>
	<atom:link href="http://blog.madiganpratt.com/category/marketing-strategies/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
	<lastBuildDate>Wed, 25 Jan 2012 14:13:01 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<meta xmlns="http://www.w3.org/1999/xhtml" name="robots" content="noindex,follow" />
		<item>
		<title>Balancing Social Media vs. Sales</title>
		<link>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/</link>
		<comments>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:45:41 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[email marketing for hotels]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>
		<category><![CDATA[successful marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=891</guid>
		<description><![CDATA[Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media &#8211; Facebook, Twitter, YouTube and now Google+. But if [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2012/01/23/social-media-vs-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Hoteliers Embrace Google+ For Better SEO</title>
		<link>http://blog.madiganpratt.com/2012/01/17/smart-hoteliers-embrace-google-for-better-seo/</link>
		<comments>http://blog.madiganpratt.com/2012/01/17/smart-hoteliers-embrace-google-for-better-seo/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:25:16 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=852</guid>
		<description><![CDATA[Last month my blog post &#8211; &#8220;Can Your Hotel Afford to Ignore Google+?&#8221;  speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2012/01/17/smart-hoteliers-embrace-google-for-better-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What in Hell is the U.S.P.? And Why Do You Need One?</title>
		<link>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/</link>
		<comments>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:16:43 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[U.S.P.]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=842</guid>
		<description><![CDATA[“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leisure Travel Turns Up The Internet Advertising Volume</title>
		<link>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/</link>
		<comments>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 18:07:35 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[advertising performance]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel research]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=755</guid>
		<description><![CDATA[The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Expedia &amp; Groupon Turn Your Hotel Into A Commodity?</title>
		<link>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/</link>
		<comments>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 23:13:39 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[Groupon getaways with Expedia]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[hotel roi]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotel marketing]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=636</guid>
		<description><![CDATA[When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/06/29/will-expedia-groupon-turn-your-hotel-into-a-commodity/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Word-of-Mouth Advertising Comes to TripAdvisor</title>
		<link>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/</link>
		<comments>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 17:03:10 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[hotel research]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=500</guid>
		<description><![CDATA[In &#8220;How Important is Word of Mouth Advertising&#8220;  Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn&#8217;t even know! [...]]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/12/22/word-of-mouth-advertising-comes-to-tripadvisor/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Your Hotel Ready For Google Place Search?</title>
		<link>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/</link>
		<comments>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 14:02:42 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing lessons]]></category>
		<category><![CDATA[online hotel reviews]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=398</guid>
		<description><![CDATA[Late last month Google introduced Place Search - a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/11/08/is-your-hotel-ready-for-google-place-search/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>When The Big Guys Go After the Small Fries</title>
		<link>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/</link>
		<comments>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=376</guid>
		<description><![CDATA[There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/29/when-the-big-guys-go-after-the-small-fries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Long Will It Be &#8211; Before WiFi Is Free?</title>
		<link>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/</link>
		<comments>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 13:44:20 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>

		<guid isPermaLink="false">http://hospitalitymarketingblog.com/?p=331</guid>
		<description><![CDATA[There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2010/09/08/how-long-will-it-be-before-wifi-is-free/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
	</channel>
</rss>

