Marketing Strategies

The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The...

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The Case for Hotel Videos

Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will...

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What in Hell is the U.S.P.? And Why Do You Need One? Redux

Every so often it’s a good idea to step back and review the real definition of the U.S.P.  While the Unique Selling Proposition is one of the most basic and important components of a hotel’s marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original.

So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.’s.

Enjoy,

Madigan

MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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Close That Sale Now

Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for...

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