The Linkage Between Your Hotel’s Brand Promise, Loyalty and Profitability

Delivering an exceptional guest experience is a fundamental goal of every hotel seeking profitability and a good return on investment for its owners. But a recent analysis by Deloitte shows how hotels must go far beyond the guest experience to achieve that goal. The Deloitte analysis of the J.D....

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Madigan Pratt to Present Hotel CRM Best Practices at NAVIS Leadership Conference

Each year many of the hospitality industry's thought leaders meet at the NAVIS Leadership Conference to present, and discuss strategies to generate positive bottom line impact for hotels. This year's Conference is being held in Orlando, February 24 -26. Featured speakers include Peter  Yesawich, Vice Chairman of MMGY...

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The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The...

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What in Hell is the U.S.P.? And Why Do You Need One? Redux

Every so often it’s a good idea to step back and review the real definition of the U.S.P.  While the Unique Selling Proposition is one of the most basic and important components of a hotel’s marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original.

So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.’s.

Enjoy,

Madigan

MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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