Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine [...]
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“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]
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The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.
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When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
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Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
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In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn’t even know! [...]
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Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
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There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – and this is not good news for small luxury hotels.
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There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.
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