Archive for the ‘Loyalty’ Category
Improve Your Internet Marketing ROI
Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more ...
Hospitality Marketing Strategies in a Downturn
Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers ...
Marketing to Succeed in Difficult Economic Times
“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. ...
Lessons in Recession Marketing for Hotels
Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current ...
Wharton B-School’s Crash Course in Recession Marketing
Wharton is one of the most prestigious business schools in the world. And now you have an opportunity to hear how Wharton marketing professors think you should market in ...
Marketing in a Recession – Retailers Respond
Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what ...
Magazines Fret as Luxury Spending Collapses
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out ...
Magazines Fret as Luxury Spending Collapses
An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending.
While the year started out well, the bottom fell out ...
Recession Lesson for Hotels
Any question we are in a recession? Let me tell you a little story.
Last weekend I was reading the Sunday paper and saw a local grocery store ad offering double ...
The Death of Advertising – Part III
I was just getting ready to recycle my newspapers when an article about the TV ratings for this year’s World Series caught my eye. It was an AP story with ...
