Archive for the ‘Internet’ Category
Toxic Hospitality Marketing Strategies
Speaking before a conference of luxury Italian companies, luxury hotel operator Rocco Forte offered a stunningly concise summary of the toxic hospitality marketing strategies used by far too many hotels ...
85% of Hoteliers Just Don’t “Get It”
Okay, so the research study didn’t actually come out and say it, but anyone reading the recent Market Metrics’ Research on user generated content (aka ...
The Human Side of Media Attacks on Conferences
Last week’s post, “The Media Are Killing Us,” talked about how biased and sensationalized news reports on organizations conducting conferences hurts resorts and hotels. This week I would like to ...
The Media Are Killing Us!
The Social Security Administration recently held its first conference since 2001 which included 700 attendees at the Arizona Biltmore in Phoenix. Perhaps you heard about it because of the brouhaha ...
Are All Hotel Marketers Liars?
As a hospitality marketing professional you and I both know we’re not. But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the ...
Thinking Beyond Hospitality
Seismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is ...
Why I Hate TripAdvisor – sometimes
If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of ...
It’s The Value, Stupid
What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession?
Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and ...
Avoid Becoming a Social Failure
With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing ...
Increase Web Traffic – Stop Advertising!
The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine ...
