Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
Read Full Post »
Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s [...]
Read Full Post »
Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has [...]
Read Full Post »
Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
Read Full Post »
As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.
Read Full Post »
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel? Find out now.
Read Full Post »
What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That’s probably more time than most teenagers spend on Facebook in a week.
And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.
Read Full Post »
Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
Read Full Post »
In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers. Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers) was online reviews written by people readers didn’t even know! [...]
Read Full Post »
Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?
Read Full Post »
