Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies. Several conversations dealt with the many myths surrounding social media so I asked Joe to write a [...]
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Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key media – Facebook, Twitter, YouTube and now Google+. But if [...]
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Last month my blog post – “Can Your Hotel Afford to Ignore Google+?” speculated that it was only a matter of time before Google started incorporating Google+ social signals into website rankings. That time arrived quicker than I thought. Starting now smart hoteliers need to begin embracing Google+ as a major component of their Search Engine [...]
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Posted in Internet marketing on Dec 14th, 2011
WILLIAMSBURG, Va. – Madigan Pratt & Associates, a digital marketing and advertising agency, has extended its website expertise to Forest Hill, Maryland-based Werner Travel. The well-established travel agency selected Madigan Pratt & Associates to design a new website, which launched December 10. “I am thrilled with the new website,” states Janet Werner, owner at Werner [...]
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You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
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The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.
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Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?
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