Internet marketing

Exposing Five Popular Myths of Social Media

Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies. Several conversations dealt with the many myths surrounding...

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Balancing Social Media vs. Sales

Social media is becoming increasingly important in the hospitality industry. All the thought leaders in Internet marketing are pushing it and hotels are scrambling to adapt to the new social reality. Hoteliers need to step up social media efforts to master at least the key...

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Pros and Cons of Deal Sites

You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what's the bottom line - what's the deal?...

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