The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The...

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Success Secrets From The Best Caribbean Boutique Hotels

Another season of discovering which hotels will be ranked among the world’s best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won’t be far behind. Seeing these annual rankings raised two questions.

  • Which Caribbean boutique hotels are really the world’s best?
  • More importantly what are their secrets of success?

To find out, we started with an analysis of Caribbean boutique hotels that have received the Travel+Leisure World’s Best Award in each of the past five years. We then interviewed the general managers for two of the top three properties.

MarketingSherpa Features MP&A Case Study of Jamaica Inn

MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. We’re honored that our recent...

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Holy #Hashtag! Loyalty in The Digital Age

Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.

That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm.

Michael Wilhite, senior vice president of insight analytics for a strategy consulting firm pointed out that far too many companies are approaching digital marketing from the wrong perspective.