Archive for the ‘hotel marketing’ Category
The Perils of Marketing on Price
As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus this fourth anniversary issue of Hospitality Marketing Blog on the perils of marketing ...
Is Your Hotel Prepared for Google+?
Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from your friends at the ...
Will Expedia & Groupon Turn Your Hotel Into A Commodity?
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may ...
How People Search For Travel
Wouldn’t it be great if people saw your hotel’s ad or heard about it via a social media site and immediately went to your website? And while there looked only ...
Breaking the Hotel Addiction to OTAs
There are many things in life that, when used in moderation, are fun and even good for you.
Chocolate, wine and sex are good examples. However, when taken to excess they ...
Word-of-Mouth Advertising Comes to TripAdvisor
In “How Important is Word of Mouth Advertising“ Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers.
Their #1 ...
Is Your Hotel Ready For Google Place Search?
Late last month Google introduced Place Search – a new local search service that automatically organizes information around places. It is going to have a profound effect on your hotel. ...
When The Big Guys Go After the Small Fries
There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more – ...
How Long Will It Be – Before WiFi Is Free?
There is nothing that irritates a hotel guest more than having to pay for Internet service. And herein lies a significant strategic competitive advantage for small luxury hotels.
Go ahead and ...
Don’t Be Fooled By “The New Normal”
You’ve seen it on TV, you’ve read about it in newspapers – Americans have taken a complete 180 degree turn from the days of conspicuous consumption. The media calls this ...
