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	<title>Hospitality Marketing Blog &#187; hospitality marketing</title>
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	<link>http://blog.madiganpratt.com</link>
	<description>Where small luxury hotels go for hospitality marketing advice on how to acquire and retain profitable customers.</description>
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		<title>What in Hell is the U.S.P.? And Why Do You Need One?</title>
		<link>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/</link>
		<comments>http://blog.madiganpratt.com/2012/01/10/what-in-hell-is-the-u-s-p-and-why-do-you-need-one/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:16:43 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[U.S.P.]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=842</guid>
		<description><![CDATA[“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Your Hotel Afford to Ignore Google+?</title>
		<link>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/</link>
		<comments>http://blog.madiganpratt.com/2011/12/20/can-your-hotel-afford-to-ignore-google/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 14:06:53 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=826</guid>
		<description><![CDATA[Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-luxe Caribbean Resort Selects MP&amp;A for Digital Marketing, Advertising and Public Relations</title>
		<link>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/</link>
		<comments>http://blog.madiganpratt.com/2011/11/22/eco-luxe-caribbean-resort-selects-mpa-for-digital-marketing-advertising-and-public-relations/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:50:40 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=799</guid>
		<description><![CDATA[Rosalie Bay Resort on Dominica retains Madigan Pratt &#38; Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt &#38; Associates, specialists in hotel marketing, has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Pros and Cons of Deal Sites</title>
		<link>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/</link>
		<comments>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 13:42:33 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[Deal Sites]]></category>
		<category><![CDATA[Groupon getaways with Expedia]]></category>
		<category><![CDATA[hotel customer loyalty]]></category>
		<category><![CDATA[TripAdvisor reviews]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=766</guid>
		<description><![CDATA[You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what's the bottom line - what's the deal?]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/10/05/pros-and-cons-of-deal-sites/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leisure Travel Turns Up The Internet Advertising Volume</title>
		<link>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/</link>
		<comments>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 18:07:35 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[advertising performance]]></category>
		<category><![CDATA[hospitality roi]]></category>
		<category><![CDATA[hotel research]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=755</guid>
		<description><![CDATA[The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/29/leisure-travel-turns-up-the-internet-advertising-volume/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Travel Business is Funny</title>
		<link>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/</link>
		<comments>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 15:04:08 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[Travel deal sites]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=736</guid>
		<description><![CDATA[Who in travel hasn't said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/09/02/the-travel-business-is-funny/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Perils of Marketing on Price</title>
		<link>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/</link>
		<comments>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 16:08:04 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[small luxury hotel]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=713</guid>
		<description><![CDATA[As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.

It is a topic discussed often over the past four years and continues to be a hot topic today. ]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/08/23/the-perils-of-marketing-on-price/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Your Hotel Prepared for Google+?</title>
		<link>http://blog.madiganpratt.com/2011/08/10/is-your-hotel-prepared-for-google/</link>
		<comments>http://blog.madiganpratt.com/2011/08/10/is-your-hotel-prepared-for-google/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 13:46:19 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=678</guid>
		<description><![CDATA[Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/08/10/is-your-hotel-prepared-for-google/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How People Search For Travel</title>
		<link>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/</link>
		<comments>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/#comments</comments>
		<pubDate>Wed, 18 May 2011 14:46:28 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>
		<category><![CDATA[small luxury hotels]]></category>
		<category><![CDATA[TripAdvisor]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=605</guid>
		<description><![CDATA[What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That's probably more time than most teenagers spend on Facebook in a week.

And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/05/18/how-people-search-for-travel/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Breaking the Hotel Addiction to OTAs</title>
		<link>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/</link>
		<comments>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 22:14:24 +0000</pubDate>
		<dc:creator>Madigan Pratt</dc:creator>
				<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[hospitality marketing]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[addiction to OTAs]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[luxury hotel marketing]]></category>
		<category><![CDATA[marketing small luxury hotels]]></category>

		<guid isPermaLink="false">http://blog.madiganpratt.com/?p=506</guid>
		<description><![CDATA[Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...take OTAs for example.]]></description>
		<wfw:commentRss>http://blog.madiganpratt.com/2011/01/25/breaking-the-hotel-addiction-to-otas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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