“Today, the U.S.P. is perhaps the most misused series of letters in advertising. It has been picked up by hundreds of agencies and has spread across the country. It is now applied, loosely and without understanding, to slogans, slick phrases, strange pictures, mere headlines – in fact, to almost anything which some writers consider slightly [...]
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Earlier this summer when Google launched Google+, its social networking site, it was only open to individuals. Last month Google+ announced it was available to businesses and brands are beginning to embrace it. Why? Right now it appears as though it is primarily a defensive move. Google won’t promise that Google+ will improve a company’s [...]
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Rosalie Bay Resort on Dominica retains Madigan Pratt & Associates for expertise in marketing luxury Caribbean hotels and resorts. The digital marketing agency will design a new SEO-optimized website and launch a fully integrated marketing program for the 28-room eco-luxe and wellness resort. WILLIAMSBURG, Va. – Madigan Pratt & Associates, specialists in hotel marketing, has [...]
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You have probably read countless blogs, attended numerous Conferences and listened to endless sales pitches where Deal Sites explain their business models and the benefits they offer hotels. I have too. So what’s the bottom line – what’s the deal?
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The Interactive Advertising Bureau released the results of First Half 2011 industry performance report for the US market. Internet advertising overall has increased significantly with spending by Leisure Travel companies growing at twice the industry rate.
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Who in travel hasn’t said, “I’ve got to write a book.” This is usually followed by, “It’ll be hilarious, but nobody will believe any of it is true.” I just finished reading the funniest article in Travel Weekly, of all places.
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As the Great Recession lingers and talk about a double dip intensifies, it seems appropriate to focus on the perils of marketing on price.
It is a topic discussed often over the past four years and continues to be a hot topic today.
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Amazing! Spectacular! Unprecedented! Phenomenal! All words used to describe the meteoric rise in the number of registered users of Google+, the new social media service from you know who. Is your hotel prepared for Google+?
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What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That’s probably more time than most teenagers spend on Facebook in a week.
And if you focus only on the OTAs, the average consumer makes 12 visits, searches through nearly eight pages each time and spends an hour looking through 90 pages of content.
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Posted in Direct Marketing, Email Marketing, hospitality marketing, hotel marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations, relationship marketing, Uncategorized on Jan 25th, 2011
Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality…take OTAs for example.
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