Archive for the ‘Email Marketing’ Category

The Web – Give Them What They Want

February 17th, 2008 | Posted by Madigan Pratt | No Comments
Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most. Here are the top four items mentioned: User ratings/reviews – 64% Special ...

Learning From Super Bowl Ads

February 5th, 2008 | Posted by Madigan Pratt | No Comments
Super Bowl ads are unique. These multi-million dollar production extravaganzas are so popular there are now web sites dedicated to them. People who normally use their DVD Recorders ...

Small Luxury Hotels Profit With Email

January 25th, 2008 | Posted by Madigan Pratt | No Comments
You’re a small luxury hotel with an equally small marketing budget. Where do you put your money? The answer – spend it where it provides the greatest return on ...

7 Deadly Sins – Top Hotel Marketing Article for 2007

December 21st, 2007 | Posted by Madigan Pratt | No Comments
I just heard my article, “The 7 Deadly Sins of Email Marketing for Luxury Hotels” was among the Top 50 Most Read Hospitality Marketing Articles for 2007 according to HotelMarketing.com.  ...

7 Deadly Sins of Email Marketing for Luxury Hotels

November 15th, 2007 | Posted by Madigan Pratt | No Comments
When email first bounded onto the scene hospitality marketers called it the “killer app”. Email would revolutionize marketing, allow luxury hotels to economically reach out and touch each customer and ...