That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia. But don’t despair. There is still hope for some hoteliers. Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a [...]
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Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond being the most effective, the study wanted to determine which [...]
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Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make As the economy expands businesses should focus more on [...]
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The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
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The article “Marketing to Succeed in Difficult Economic Times” mentions how Wharton Professors recommend increasing advertising to build share and revenue in recessionary times. (see previous post) Walmart is obviously a believer in this strategy. According to AdAge Magazine: “The retail behemoth, long known for its penny-pinching prowess, has gone on a massive media-spending spree [...]
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“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not [...]
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Retailers are some of the savviest marketers around. With an entire year’s worth of profitability riding on their holiday marketing plans, what are they doing to maximize revenue? And what can hotels learn from retailers? A recent article in the Wall Street Journal pulled the curtain back a little allowing hoteliers to take a peek. [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
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An article in today’s New York Times details how magazines are suffering as a result of a collapse in luxury spending. While the year started out well, the bottom fell out in October. According to MasterCard’s SpendingPulse, luxury spending dropped 20.1 percent in October alone. More than half of affluent consumers have cut their spending [...]
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As a small luxury hotelier you know the story – nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming. That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years [...]
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